November 13th 2016

Amazon is One Type of Ecommerce

There's a big difference between shopping for toothpaste on Amazon and buying a Nest thermostat.

Amazon, like a department store or a grocery store, is optimized for browsing, comparing and upsells. Their setup is super useful and appropriate for things like toothpaste.

Nest's website, on the other hand, has a one-off "experience" for their thermostat. If you're buying a Nest for your home, you want to feel good about the product, the brand and what it stands for. It's a totally different kind of purchase.

When creating an ecommerce business, most people start with a Shopify store or use Magento out of the box. Both of these services, and 99% of other ecommerce services, are built for an Amazon-like experience.

Make sure that's the right move for your business and brand before you default to one of those services.

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You may have noticed that, ironically, you can buy the Nest thermostat on Amazon... which illustrates my point perfectly. Screenshots below.

Nest on Amazon.com

Nest on Nest.com