October 14th 2016

Crafting a Business vs. Growth Hacking

I've been spending a lot of time working on and thinking about a handmade dog collar side project.

It's unlike any other business or side project I've been inspired to work on, because it's small scale and not digital. Despite some major life changes recently (what up baby Banks!), I know that there's something to this collar business whether the time pays off financially or not.

Crafting the collar business is similarly rewarding to crafting the actual collars. It's slow. It takes planning and thought. It requires practice and skillful execution. I'm doing a lot of the things I do in the digital world, but they take on a whole new meaning when they're based around a physical creation. In some ways, I can use MVP principles, but I can't sell a collar and then upgrade it over the air with new materials or a modifed design. When it's out the door, it's out!

The takeaway is that through growth hacking, digital productization and scalability, we're losing some of the tangibility of our companies- maybe some of the passion.

It's a surprising lesson. At least for me. Growth hacking isn't bad, but crafting a business the "old fashion way" is pretty fucking rewarding.


The collar company is called Banks and Indie. Watch my progress on Instagram.

It's named after my son Banks, and my wife is writing some really amazing weekly posts about him on Medium.