March 10th 2013

The S Cycle

You know, everyone talks smack about being on the "S cycle" with the iPhone– where your contract is up when Apple releases only "minor" updates to last year's phone.

I think it's ideal to be on the S cycle.

You get the next iteration of a great product after a year of real world testing and tons of user feedback.

What could be better than that? Something new just because it's... new?