June 25th 2016

This is Not a Typical Computer Box

Unfortunately, I've been back and forth from the Apple Store with my iMac four times in the last two weeks.

At 27", it's hard to transport. It's not just hard to carry; it's hard to secure in a car, too.

I just really appreciate Apple's box design and how they account for the transportation experience from the customer's perspective.

It's so easy to pack, unpack and carry this beast, that I almost don't mind doing it.

This is not a typical computer box